《北京青年报》、陕西新闻广播采访张燕研究员-陕西省社会科学院

延边棋牌

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                    《北京青年报》、陕西新闻广播采访张燕研究员
                    发布时间:2019-04-07      作者:宣传信息中心       访问量:373次  分享到:

                    2019-04-05    《北京青年报》

                    数十城市发消费券 有的需“摇号”有的5千万面额150秒被抢完

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                    数十座城市发放消费券 形式各不相同

                    延边棋牌3YUE25RI,JIAZHUNANJINGDEZHAOXIANSHENGFAXIANZIJIAFUJINXIEYEJINLIANGGEYUEDEYIJIAHUOGUODIANKAISHIHUIFULETANGSHI,DANGTIANWANGSHANGTABIANHEAIRENLAIDAOZHEIJIAHUOGUODIANCHILEYIDUNWANCAN,JIEZHANGSHI,TASHIYONGLEQIANJITIANLINGDAODE100YUANDEXIAOFEIQUAN,200DUOYUANDEYIDUNFAN,TAZUIHOUZHIHUALE100DUOYUAN,“ZHEIGEJIAGEHAISHIBIJIAOSHIHUIDE,WOAIRENSHOULIHAIYOUYIZHANG50YUANDEXIAOFEIQUAN,GANZAI3YUE31RIQIANYEYIJINGSHIYONGDIAOLE。”

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                    南京佛山等城市领消费券需“摇号” 外地游客也可参与

                    延边棋牌BEIQINGBAOJIZHEZHUYIDAO,ZAIFAFANGXIAOFEIQUANDECHENGSHIZHONG,JUEDADUOSHUCHENGSHIZAIFAFANGDEGUOCHENGZHONGNACHUYIBUFENXIAOFEIQUAN,ZHUANMENJISHENGHUOKUNNANQUNTIJINXINGZHENDUIXINGFAFANG,LINGWAIYIBUFENXIAOFEIQUANZEFAFANGJIPUTONGSHIMIN,QIZHONG,DUIZHEIBUFENYOUHUIQUAN,BUSHAOCHENGSHIDOUCAIQULE“YAOHAO”FAFANGDEXINGSHI。

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                    郑州首期5000万消费券150秒被抢完

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                    促进消费作用显现 专家:发放领域可根据使用情况调整

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                    对于各地发放消费券的做法,专家也提出了自己的看法,陕西省社会科学院文化旅游研究中心主任研究员张燕对北青报记者说,受疫情影响,很多行业尤其是旅游、餐饮等行业都出现了经营困难的情况,现在很多城市发放消费券的初衷都是为了刺激消费,让市场慢慢恢复活力,恢复“造血”功能,而在发放这些消费券的过程中,应该注意到要“物尽其用”,在保证不会扩散疫情的前提下,根据消费者的所需来进行发放,对一些需要扶持的领域进行倾斜,也真正做到能够满足老百姓的需求,避免很多人领到了消费券却没有使用的情况,“我注意到很多城市发放消费券的时候都是分批次发放,相关部门也可以根据市场和老百姓的反馈,对消费券的发放领域逐步进行调整,让消费券彻底发挥自身的作用。”张燕说。

                    部分城市发放消费券举措

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                    LIANJIE:


                    2019-04-06    陕西新闻广播

                    【这个春天我们破局而新生】一一景区应该建立良好的生态循环体系

                    为帮助受新冠肺炎疫情影响的旅游企业渡过难关,陕西新闻广播《美丽陕西在耳边》节目联合省内七位文旅产业专家策划了特别节目“这个春天我们破局而新生”。七位专家学者以及业界人士分别从景区规划提升与建设、景区项目设计与智慧营销、景区投融资、旅游策划与规划、景区运营管理、景区文化策划与提升、景区运营和盈利提升等方面为文旅企业专业指导、解疑答惑、精准施策。陕西文化和旅游界七位专家秉持“责任,使命,精准,务实”的宗旨,根据文化和旅游现状以及疫情发展,联合发起“旅游七人行公益行动”,免费为旅游景区、产业园区等企业提供咨询帮扶服务。
                          在今天的节目中邀请到了国家社科基金评审专家、陕西省讲师团专家库专家、陕西省旅游景区标准化技术委员会专家委员,西安交通大学客座教授张燕和陕西锋双实业有限公司常务副总经理任弘罡来参与节目,和我们聊一聊后疫情时期景区如何发展以及如何盘活产业链的相关话题。

                    延边棋牌ZHANGYAN,XIANWEISHANXISHENGSHEHUIKEXUEYUANWENHUALVYOUYANJIUZHONGXINZHUREN、YANJIUYUAN,YUANXUESHUWEIYUANHUIWEIYUAN

                    延边棋牌RENHONGGANG,SHANXIBAILUCANGTOUZIKONGGUJITUAN、CHANGWUFUZONGCAI、SHANXIFENGSHUANGSHIYEYOUXIANGONGSI 、CHANGWUFUZONGJINGLI

                    XIANGGUANWENTIYUJIEDA

                    延边棋牌● XINGUANFEIYANYIQINGBAOFAHOU,LVYOUQIYEBINGWEIZHIBUBUQIAN,“JIJIZIJIU”CHENGWEILEXINGYENEIDEZHUXUANLV。ZHANGJIAOSHOU,CONGNINDEJIAODULAIKAN,CHUXIANJINLIUZHIWAI,CICIYIQINGJILVYOUYEDAILAILENAXIEYINGXIANG?

                    张教授:易受突发事件影响旅游行业受外部环境影响较大;这是由行业自身特点所决定的。在发展过程中,很难完全避免一些不确定性因素和突发事件的干扰,例如经济危机、金融动荡等经济因素,地震、海啸等自然灾害,“非典”、禽流感、甲流等流行性疾病,地区冲突、战争、动乱、恐怖活动等政治因素都会导致旅游需求下降,给旅游业发展带来负面影响。

                    易受季节性因素影响;我国幅员辽阔,南北方气候差异巨大。在一年中随着季节的变化,我国多数旅游目的地的客源状况会呈现出有规律的消长变化, 因而旅游业在每年都会形成相对固定的旺季和淡季。

                    延边棋牌● ZHANGJIAOSHOU,WOMENZHIDAORUJINDELVYOUCHANYEYAOSUYIKUOZHANWEI“SHI、ZHU、XING、YOU、GOU、YU、TI、YANGDENGDUOGEFANGMIAN,JINGGUOCICIYIQINGHOUNINRENWEIJINGQUYINGGAIRUHEDAIDONGJINGQUCHANYELIANFAZHANLAITIGAOXIAOFEISHUIPING,DAIDONGJINGJIFAZHANNI?

                    张教授:带动景区产业链发展需要因地制宜,考虑景区所在的当地民生和生活行为习惯。每个景区都多多少少蕴含中华传统文化内容,应以此为核心进行搭配衬托,迎合和满足游客在此处游览所真实发生的感受之后的需要。

                    景区产业链发展需要保证环境不被破坏,建立良好的生态循环处理机制和体系。景区产业链发展要真正给当地人民带来福利,给更多人竞争参与的机会,不能搞垄断式经营,不可欺诈游客,能够真正让游客体会本地的民俗和风情,提供服务是商业机构同样代表着的本地政府机构的形象。

                    景区产业链发展不可盲目扩张,最好多进行调查统计,然后根据具体情况建立适度的产业链规模,否则盲目扩张有可能会造成资源浪费。

                    ● ZHANGJIAOSHOU,MUQIAN,ZHENGGELVYOUXINGYEZHENGCHUYUCONGGENTUANYOUDAOZIYOUXINGZHUANBIANDEGUOCHENG,ERCICIYIQINGJIANGHUIJINYIBUTUIDONGZHEIZHONGBIANHUA。NEININRENWEIJINGLIGUOCICIYIQINGHOU,WEILAIXIAOFEIZHEZAILVYOUCHANPINDEXUANZESHANGHUICHUXIANSHENMEBIANHUA?

                    张教授:目前,整个行业正处于从跟团游到自由行转变的过程,而此次疫情将会进一步推动这种变化。此次疫情对跟团游产品打击非常大,自由行的灵活性在一定程度上得到了体现。同时,消费者的心理可能也会出现变化,大家对于人群聚集和个人空间敏感度大幅提升。未来,消费者可能会更倾向于碎片化、小团体的出游,例如与家人或者朋友一起出行,而非几十人的跟团游,进而更加促进自由行产品的发展。

                    ● ZHANGJIAOSHOU,NINRENWEICICIYIQING,JIANGJILVYOUDEXINGYEGEJUDAILAISHENMEBIANHUA?

                    张教授:新冠肺炎疫情暴发后,旅游企业并未止步不前,“积极自救”成为行业内的主旋律。在接受新京报记者采访时,无二之旅联合创始人蔡韵提出,此次疫情是打击也是机会。在这段时间内,从业者应抓紧时间查漏补缺、增强业务能力,也需要积极维护客户关系、为疫情结束后的消费复苏做准备,企业自身也应进一步沉淀、梳理业务。

                    在这个特殊时期,旅游企业要做好自身能力的沉淀和梳理。可以趁这段时间去补足自己的业务知识、学习不同案例、研究客户心理,去提升给客户带来的体验。此外,还可以多与其他从业者接触,为未来合作做准备。


                    LIANJIE:

                    

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